Las Vegas, NV
6:17 am5:30 pm PST
February 25, 2024 12:03 am

Super Bowl kicks off long before game day; agencies fatigued by special events, says Kirkpatrick

The first Super Bowl to be held in Las Vegas will be accompanied by more than 200 ancillary events, including the NFL-sanctioned beginning opening night festivities on Feb. 5, scheduled at the hosting stadium for the first time in the event’s 58-year history.